When you start a coaching business you need clients and one way to get lots of them is to write articles around your area of specialty. As you create these articles, make sure you provide a link at the end to promote your business website. This is known as the resource box and this is the section that you promote yourself. If you are able you should make the link back to your website a hyperlink featuring a keyword or phrase for your business. As an example,
?John Smith is a certified life coach who has helped hundreds of clients maximize their potential. If you would like to schedule a 30 minute complementary personal coaching consultation, click here.?
(The term ?personal coaching? in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.)
Once your reader visits your website from your link, you need to provide him or her with a clear action step. Many people who start a coaching business offer complementary coaching sessions, which you can offer on your website. When they sign up for their complementary coaching session, if you offer a product like an ebook or physical book, you should offer them your product for sale.
Once you have some articles to work with, the next step is to submit them to article directories and ezine directories on the web. This is a very effective strategy. The reason why is because it allows you to leverage other websites to get traffic to your site. Website owners post articles written by other people on their website, blog or ezine with a link back to the author. This link is the payment you receive for writing the article because it equates to traffic from the website as well as better positioning in the search engines.
So here is an overview of this strategy in a nutshell. To start a coaching business you provide great article content and allow other website owners to use it. The only requirement is that they have to credit you as the author. This is where the resource box comes in, because it has your name as well as a link back to your website. As you continue to submit articles over the internet, you will have more and more links coming back to your website. For example, if one of your articles is used by 200 websites, that gives you 200 links that are going back to your website.
Keep in mind article marketing is one of the best strategies for you to use to generate potential clients for your business. It does this through exposure as well as through helping your search engine positioning. As a result, you should be able to attract new clients as you start a coaching business.
?John Smith is a certified life coach who has helped hundreds of clients maximize their potential. If you would like to schedule a 30 minute complementary personal coaching consultation, click here.?
(The term ?personal coaching? in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.)
Once your reader visits your website from your link, you need to provide him or her with a clear action step. Many people who start a coaching business offer complementary coaching sessions, which you can offer on your website. When they sign up for their complementary coaching session, if you offer a product like an ebook or physical book, you should offer them your product for sale.
Once you have some articles to work with, the next step is to submit them to article directories and ezine directories on the web. This is a very effective strategy. The reason why is because it allows you to leverage other websites to get traffic to your site. Website owners post articles written by other people on their website, blog or ezine with a link back to the author. This link is the payment you receive for writing the article because it equates to traffic from the website as well as better positioning in the search engines.
So here is an overview of this strategy in a nutshell. To start a coaching business you provide great article content and allow other website owners to use it. The only requirement is that they have to credit you as the author. This is where the resource box comes in, because it has your name as well as a link back to your website. As you continue to submit articles over the internet, you will have more and more links coming back to your website. For example, if one of your articles is used by 200 websites, that gives you 200 links that are going back to your website.
Keep in mind article marketing is one of the best strategies for you to use to generate potential clients for your business. It does this through exposure as well as through helping your search engine positioning. As a result, you should be able to attract new clients as you start a coaching business.
About the Author:
Stephen Beck shows families how to begin a real home business. Go grab his three free videos at http://www.8weekstoprofits.com so your family can start your internet marketing business today.
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