The key to promoting your real online business is website traffic. There is no way you can make money without it. One of the best types of traffic is traffic that comes from the search engines. You might wonder if it is practical to try and get traffic from the search engines. There are a lot of competing websites out there and you might not be able to beat them in rankings.
Here is what you may not realize. You can beat many websites in search engine rankings because there are a number of keywords and phrases these websites are not even trying to get ranked for. We offer a book for sale called "Thomas Jefferson Education." There is only one other website on the first page for this keyword that sells this book as well. As a result, at the time of this writing, we are listed on the first page of Google for this keyword and phrase.
Do you understand the benefit of this? By focusing my efforts on the keyword and phrase for my book, we get a good search engine placement. At some times in the past, we have even outranked the publisher webpage of the book that we sell. Although Amazon also ranks well for this keyword, they only sell used copies.
One of the most common questions that I receive is "How do I know what Google looks for to determine my ranking?" The fact of the matter is Google keeps this information secret so that people cannot manipulate the search engines.
Because of this, it is very healthy to be skeptical to those who claim that they can teach you "all the secrets to getting high listings in the search engines." The reason why is because they do not know all of the secrets unless they work on the algorithm team at Google.
Does this mean you should not buy search engine optimization books? No, you will learn something of value. However, you just need to know that they cannot teach you everything because they do not know how the algorithm works.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.
There are many ways to get back links. Here are some suggestions:
1. Linkback exchanges: With a linkback exchange you offer to link to someone else's website if they agree to link to your website.
2. Press release: With a press release, you write about newsworthy announcements regarding your business. You submit it to a press release website and it gets published all over the internet. When it gets published, as long as you have a link to your website, it will create a back link each time your press release is used by a different website. One press release submission service is http://www.free-press-release.com/
3. Article writing: With an article, you can create back links by writing articles and submitting them to different article directories. Each directory you submit to creates a back link to your website. In addition, ezine publishers and blog owners look for articles that they can publish in their ezine or blog. If your article is selected, this creates another back link to your website each time this happens. One of the best article directories on the internet can be found at http://ezinearticles.com/
I believe the easiest and fastest ways to get backward links is to go with the article option. A single article can create hundreds, even thousands of back links for your web site rather quickly. This will result in search engine traffic for your real online business as well as traffic from visitors that come across those articles as well.
Here is what you may not realize. You can beat many websites in search engine rankings because there are a number of keywords and phrases these websites are not even trying to get ranked for. We offer a book for sale called "Thomas Jefferson Education." There is only one other website on the first page for this keyword that sells this book as well. As a result, at the time of this writing, we are listed on the first page of Google for this keyword and phrase.
Do you understand the benefit of this? By focusing my efforts on the keyword and phrase for my book, we get a good search engine placement. At some times in the past, we have even outranked the publisher webpage of the book that we sell. Although Amazon also ranks well for this keyword, they only sell used copies.
One of the most common questions that I receive is "How do I know what Google looks for to determine my ranking?" The fact of the matter is Google keeps this information secret so that people cannot manipulate the search engines.
Because of this, it is very healthy to be skeptical to those who claim that they can teach you "all the secrets to getting high listings in the search engines." The reason why is because they do not know all of the secrets unless they work on the algorithm team at Google.
Does this mean you should not buy search engine optimization books? No, you will learn something of value. However, you just need to know that they cannot teach you everything because they do not know how the algorithm works.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.
There are many ways to get back links. Here are some suggestions:
1. Linkback exchanges: With a linkback exchange you offer to link to someone else's website if they agree to link to your website.
2. Press release: With a press release, you write about newsworthy announcements regarding your business. You submit it to a press release website and it gets published all over the internet. When it gets published, as long as you have a link to your website, it will create a back link each time your press release is used by a different website. One press release submission service is http://www.free-press-release.com/
3. Article writing: With an article, you can create back links by writing articles and submitting them to different article directories. Each directory you submit to creates a back link to your website. In addition, ezine publishers and blog owners look for articles that they can publish in their ezine or blog. If your article is selected, this creates another back link to your website each time this happens. One of the best article directories on the internet can be found at http://ezinearticles.com/
I believe the easiest and fastest ways to get backward links is to go with the article option. A single article can create hundreds, even thousands of back links for your web site rather quickly. This will result in search engine traffic for your real online business as well as traffic from visitors that come across those articles as well.
About the Author:
Stephen Beck teaches entrepreneurs how to start an ebook business. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can begin your ebook business now.
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