Almost all products sold by online retailers can attract thousands of comments. Why are worth reading or writing? Are online reviews of products relevant and credible? Another way you could ask this question is to make confidence offline word of mouth from friends and acquaintances. And in comments online and offline as credible word of mouth? If a book on Amazon.com, the leading online retailer, already has hundreds of comments, it's worth adding another? Obviously, some people think it is. Peter Hoflich, a financial journalist based in Singapore, recently wrote the 3250th review of "Harry Potter and the Deathly Hallows," for example. "I wonder if anyone will benefit from my analysis, especially because there are so many," he muses. Interestingly, someone could. This is because the number of comments or crude comments, and the proportion of positive and negative, to send signals to other people, although not all trawl through them. Consequently, web sites as easy as possible for people to add their comments.
Amazon was a pioneer in this respect: it has allowed customers to post reviews of books and other products for many years. Initially, publishers and authors were concerned that allowing negative comments hurt sales. Online retailers have generally been reluctant to allow users to leave comments. But a handful of bad reviews, it seems worth having. "No one trusts all the positive feedback," he says. So a small proportion of the negative comments, "just enough to recognize that the product can not be perfect," may actually make an item more attractive to potential buyers. The volume of comments makes much difference, is not enough to make people comfortable with the decision to purchase. But after about 20 reviews a product has accelerated. Visitors are more reluctant to buy a product until it attracts a reasonable number of tests and gathers momentum. In a test with the Kingston, the manufacturer of computer memory, Bazaarvoice comments collected from Kingston products and the company's Web site accused the website of Office Depot, the retailer. As a result there are more than ten reviews per product, compared with one or two of the competing bids. The result was a "drastic" highest rate of conversion, which extended even to other products from Kingston, which had no reviews.
Oddly enough, somebody might. That is because the raw number of reviews or comments, and the proportion of positive and negative ones, send useful signals to other people, even if they do not trawl through all of them. Accordingly, websites make it as easy as possible for people to add their comments. Amazon was a pioneer in this regard: it has allowed customers to post reviews of books and other products for many years. Initially, publishers and authors were worried that allowing negative reviews would hurt sales. Online retailers have generally been reluctant to allow users to leave comments,.
With the growth of consumer generated content, this will remain a focus for us to stay ahead. It is also why our solution includes a number of fields to add a review. In usability studies are offered to buyers to review the appropriateness and relevance * * reviewer.
This prompted respondents focus on quantity, not quality, but it recently changed its Amazon ranking system. Now, the utility of the revisions are taken into account, causing Harriet Klausner, the most prolific author with more than 18,000 reviews to his credit, to drop below 500th place in the rankings. Readers comments rated its usefulness as 71% of the time, compared with 95% for the new number one reviewer, "Mark", who has written more than 500 comments. What is true for tests does not seem to apply to comments left on blogs or news, however. "You probably can have a discussion to nearly 350 comments," says Markos Moulitsas, founder of Daily Kos, a popular leftist politician of the site. But after that, he says, "out of most people stay away from the screw, and further growth will come from people already in this thread lead a discussion, debate or discussion." These are the threads of discussion more than a conversation, and that inhabit the site usually has a limited lifetime during which people remain after the Amazon as opposed to the pages of "Harry Potter" books, which continue to attract comments yet Today, years after the books publication.
With the votes (which is sortable) and abuse reporting, customers can smell fraud. We found many of our clients' customers are forced to jump to its own review, when a review is "off" is published. So among the analysts of our content (we read each review and revision of several factors, fraud) and clients, we maintain a high level of authenticity.
Amazon was a pioneer in this respect: it has allowed customers to post reviews of books and other products for many years. Initially, publishers and authors were concerned that allowing negative comments hurt sales. Online retailers have generally been reluctant to allow users to leave comments. But a handful of bad reviews, it seems worth having. "No one trusts all the positive feedback," he says. So a small proportion of the negative comments, "just enough to recognize that the product can not be perfect," may actually make an item more attractive to potential buyers. The volume of comments makes much difference, is not enough to make people comfortable with the decision to purchase. But after about 20 reviews a product has accelerated. Visitors are more reluctant to buy a product until it attracts a reasonable number of tests and gathers momentum. In a test with the Kingston, the manufacturer of computer memory, Bazaarvoice comments collected from Kingston products and the company's Web site accused the website of Office Depot, the retailer. As a result there are more than ten reviews per product, compared with one or two of the competing bids. The result was a "drastic" highest rate of conversion, which extended even to other products from Kingston, which had no reviews.
Oddly enough, somebody might. That is because the raw number of reviews or comments, and the proportion of positive and negative ones, send useful signals to other people, even if they do not trawl through all of them. Accordingly, websites make it as easy as possible for people to add their comments. Amazon was a pioneer in this regard: it has allowed customers to post reviews of books and other products for many years. Initially, publishers and authors were worried that allowing negative reviews would hurt sales. Online retailers have generally been reluctant to allow users to leave comments,.
With the growth of consumer generated content, this will remain a focus for us to stay ahead. It is also why our solution includes a number of fields to add a review. In usability studies are offered to buyers to review the appropriateness and relevance * * reviewer.
This prompted respondents focus on quantity, not quality, but it recently changed its Amazon ranking system. Now, the utility of the revisions are taken into account, causing Harriet Klausner, the most prolific author with more than 18,000 reviews to his credit, to drop below 500th place in the rankings. Readers comments rated its usefulness as 71% of the time, compared with 95% for the new number one reviewer, "Mark", who has written more than 500 comments. What is true for tests does not seem to apply to comments left on blogs or news, however. "You probably can have a discussion to nearly 350 comments," says Markos Moulitsas, founder of Daily Kos, a popular leftist politician of the site. But after that, he says, "out of most people stay away from the screw, and further growth will come from people already in this thread lead a discussion, debate or discussion." These are the threads of discussion more than a conversation, and that inhabit the site usually has a limited lifetime during which people remain after the Amazon as opposed to the pages of "Harry Potter" books, which continue to attract comments yet Today, years after the books publication.
With the votes (which is sortable) and abuse reporting, customers can smell fraud. We found many of our clients' customers are forced to jump to its own review, when a review is "off" is published. So among the analysts of our content (we read each review and revision of several factors, fraud) and clients, we maintain a high level of authenticity.
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